I help founders think through strategy, operations, and growth at startups.
Koushaki Shrivastava
The intersection of strategy and execution
Hi, I'm Koushaki Shrivastava — someone who grows and stays proactive at the intersection of building startup strategies and cross-functional execution. I specialize in growth marketing, GTM strategy, and operations within early-stage startups.
Scaling Growth: I have owned end-to-end GTM product launches, independently acquired high-value B2B enterprise clients, and driven up to 900% social media follower growth.
Operational Excellence: From streamlining resource allocation workflows for faster project execution to managing product launches, I build systems that reduce bottlenecks.
Leadership & Strategy: As Editorial Head at the Management Interaction Cell, I led a 20-member team to launch career guides and direct strategy, and as Research & Innovation Head at AEON — The Incubation Center — I spearhead flagship entrepreneurship events for 150+ students.
Are you building something exciting? Let's connect and see how we can accelerate your growth.
I'm based in Delhi NCR, actively targeting Founder's Office and Growth Marketing roles at Series A–C startups. I don't have a track record yet — but I have something most candidates don't: the habit of doing before being asked. Every work sample on this page was built before any interview, on real companies' actual problems. I'm looking for a place where the pace is high, the problems are ambiguous, and there's no one to hand it off to. That's where I do my best thinking.
I research before I pitch. I never walk into a founder's world empty-handed.
I own problems, not tasks. I'd rather find the right question than answer the wrong one faster.
I write clearly. Thinking you can't put in writing isn't thinking yet.
I'm comfortable being the least experienced person in the room — and using that.
"I'm a fresher — no bad habits to unlearn, just the right ones to build from day one. What pulls me here is the mess of it: numbers on Monday, a vendor call on Tuesday, brand strategy by Friday — all landing on one desk. I've studied that discipline across different brands, building a category instead of fighting for one, staying fluent in both the P&L and the pitch. That's the range I want to earn."
— Koushaki, on why Founder's Office specificallyFour working pillars
The mix of muscle a Founder's Office role actually needs — not a resume list, but the tools I reach for daily.
Strategy & Analysis
- Market Sizing
- Competitive Analysis
- Unit Economics Framework
- Cohort Analysis
Growth Marketing
- Cold Outreach
- Copywriting
Execution & Ops
- Notion
- Google Sheets
- Process Documentation
Research & Communication
- Crunchbase / SimilarWeb Research
- Investor Memo Writing
- Deck Structuring
- Stakeholder Updates
18 self-initiated projects, built like a founder needs them
Every entry follows the same format: what it is, what it shows, the key finding, and what it was built with — so you can scan without opening the full doc. Click any row to expand.
Where this was built
Founder's Office Intern
- Designed end-to-end GTM launch of a new product line, from market research to strategy and execution.
- Developed product expansion strategies with project heads to drive growth.
- Streamlined resource allocation workflows, cutting bottlenecks and accelerating project turnaround.
Operations and Marketing Strategy Intern
- Acquired 3 high-value B2B clients through targeted outreach and consultative pitching.
- Grew brand Instagram accounts from near-zero to 1,000+ followers — a 900% increase — via a full content strategy.
- Expanded the founder's LinkedIn network reach by 74% (1,500 → 2,615) through executive personal branding.
Digital Marketing Intern
- Designed and executed an outbound strategy converting 15 leads into paid enrollments within 30 days.
- Outperformed average conversion rates by 20% through data-informed messaging and funnel optimization.
Patient Care Service
- Managed patient flow in high-volume OPDs and developed doctor rosters and appointment scheduling.
- Assisted admissions, discharge, and TPA/insurance documentation; prepared MIS reports on patient statistics and satisfaction trends.
Leadership & Positions of Responsibility
The kit
Let's build something together.
If you're a founder or hiring manager working on something ambiguous and fast-moving — I'd like to hear about it.